calling up
fashion designers
and creators
We look for voices interested in thinking about possible intersections between fashion and technology
calling up
fashion designers
and creators
We look for voices interested in thinking about possible intersections between fashion and technology
Talk
BRIFW: Immersive Community
BRIFW will have an online talk with creatives that explores the narratives of a more inclusive future through technology.
Article
Lucas Leão exclusively digital clothes
The digital fashion market gains a new national player: Lucas Leão, the first Brazilian brand to sell 100% digital clothing. The designer, who has always flirted with digital in his work, now launches virtual pieces, which can be bought and dressed digitally, in addition to the pieces with an augmented reality effect, available through the interaction of the clothes with an Instagram filter of the brand.
Filtro
Institute of Digital Fashion (IoDF) and Machine-A take fashion retail into the future
Accessible via Instagram, the swanky virtual space, created using AR, will invite visitors to experience the ideas and craftsmanship behind the London designers who IoDF and MACHINE-A have selected as the season's voices of the future.
Article
The CGI Influencer
Knitwear label PH5 is debuting a virtual “chief decision scientist” who will be the voice of the brand as it aims to operate more sustainably.
Talk
BRIFW: Immersive Community
BRIFW will have an online talk with creatives that explores the narratives of a more inclusive future through technology.
ORIGINAL ARTICLE:
PT
Article
Lucas Leão exclusively digital clothes
The digital fashion market gains a new national player: Lucas Leão, the first Brazilian brand to sell 100% digital clothing. The designer, who has always flirted with digital in his work, now launches virtual pieces, which can be bought and dressed digitally, in addition to the pieces with an augmented reality effect, available through the interaction of the clothes with an Instagram filter of the brand.
ORIGINAL ARTICLE:
PT
Filtro
Institute of Digital Fashion (IoDF) and Machine-A take fashion retail into the future
Accessible via Instagram, the swanky virtual space, created using AR, will invite visitors to experience the ideas and craftsmanship behind the London designers who IoDF and MACHINE-A have selected as the season's voices of the future.
ORIGINAL ARTICLE:
EN
Article
The CGI Influencer
Knitwear label PH5 is debuting a virtual “chief decision scientist” who will be the voice of the brand as it aims to operate more sustainably.
ORIGINAL ARTICLE:
EN
ÍON EXHIBITION
First fashion exhibition with immersive technologies in Brazil
Brazil Immersive Fashion Week
is a multi-channel online platform where brands, independents designers, artists, and consumers can engage with fashion through a highly digital immersive narrative.
As an open space to fashion and technology experimentation, BRIFW creates an unique environment to stimulate new ideas in these two areas. Our goal is to amplify prospective visions to the future of clothing.